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July 14th, 2008

When Blogging Is Not Enough

During my daily reading today I ran across this post, Do Blogs Really Earn Business?, by James Chartrand over at Men with Pens. The post was written in response to the question, Do Blogs Work, from Graham Strong’s A Few Strong Words blog.

If you’ve been reading Business and Blogging for a while then you already know that Liz and I are strongly in favor of business blogs. If done right, a business blog can enhance the marketing, PR, and customer relations efforts of most companies.

The previous posts inspired me, though. I don’t think that I’m contradicting our pro business blogging stance here when I say that there are a few instances when having a business blog will do you no good.

Here are some of those instances:

  • When you’re not really serious about being in business.
  • When your product or service is shoddy or second rate.
  • When you operate an illegal business.
  • When you’re dishonest in your business dealings.
  • When you don’t post to your business blog - ever.
  • When you respond rudely to readers’ comments.
  • When the information on your business blog is inaccurate.
  • When you use the business blog to publish offensive or inappropriate materials.

If any of the above statements describes your business or your business blog, then blogging will not be enough to help your business succeed. Word of your bad business practices will get out.

Have you ever been mislead by a business blog? How did it make you feel?

July 14th, 2008

When Blogging Is Not Enough

During my daily reading today I ran across this post, Do Blogs Really Earn Business?, by James Chartrand over at Men with Pens. The post was written in response to the question, Do Blogs Work, from Graham Strong’s A Few Strong Words blog.

If you’ve been reading Business and Blogging for a while then you already know that Liz and I are strongly in favor of business blogs. If done right, a business blog can enhance the marketing, PR, and customer relations efforts of most companies.

The previous posts inspired me, though. I don’t think that I’m contradicting our pro business blogging stance here when I say that there are a few instances when having a business blog will do you no good.

Here are some of those instances:

  • When you’re not really serious about being in business.
  • When your product or service is shoddy or second rate.
  • When you operate an illegal business.
  • When you’re dishonest in your business dealings.
  • When you don’t post to your business blog - ever.
  • When you respond rudely to readers’ comments.
  • When the information on your business blog is inaccurate.
  • When you use the business blog to publish offensive or inappropriate materials.

If any of the above statements describes your business or your business blog, then blogging will not be enough to help your business succeed. Word of your bad business practices will get out.

Have you ever been mislead by a business blog? How did it make you feel?

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By Laura Spencer -- 9 comments

July 13th, 2008

Coffee Break

Can you believe it? Another Sunday - another flight!

But even though the airlines are cutting back on their service, I’m not about to charge you for great coffee and great links.

Here are a few fun ones before I run out the door:

B5media Business Channel’s very own Liz Strauss was recently interviewed by Toby Bloomberg, The Marketing Diva.  Liz is promoting her new e-book, The Secret to Writing a Successful and Outstanding Blog: An Insider’s Guide to the Conversation that’s Changing How Business Works. Liz is the author of the ever-popular Successful Blog, and the creator of the highly successful conference SOBCon. She’s definitely someone worth getting to know - so read the interview, read her blog, and…..read her book!!

In another B5media blog, Problogger has a guest post from Dustin M. Wax called Nine Signs of an Effective Blog Post. This is a fantastic post with a good list of criteria that I am certainly going to use to measure my posts in the future.

Another great post, back within the B5media business channel, was written by Jonathan Morrow, associate editor of Copyblogger. Titled “How to Stop Being Invisible” Jonathan extols the value of ”being a class clown” when trying to engage your blog’s audience. Just because your subject matter is dry - doesn’t mean you have to be!!

And, in case you’ve never met my favorite “class clown”, I’d like to share a post with you from Sean Kelly at (yes, b5media’s) FranchisePick.  Sean writes about Franchise Businesses (see reference to dry subject matter above) but infuses such a great sense of humor, style and energy in every post that he makes me keep coming back.

Check out his latest brainstorm for an eSean Payment process in which Sean gets a percentage of every monetary transaction that occurs over the internet - and we get to, well, watch him enjoy being rich!!  Read a few of his posts and then ask yourself how you can lighten up your blog while still continuing to deliver great messages.

That’s it for this week - You are now free to move about the cabin!

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